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Tokyo Motor Show: Japanese automobile industry technology feast, new energy models sing the main tune

2020-08-24 14:16

      This year's "Tokyo Motor Show" moved to the Tokyo International Exhibition Center, which is closer to the center of Tokyo. The scale of the venue has been reduced compared with previous years, but compared with the lowest point in 2009, the exhibited products have actually returned. The theme of this Tokyo Motor Show is "Smart Mobility CITY 2011". Correspondingly, the central booths of all Japanese car companies are filled with new energy models such as electric cars and hybrids that are the world's premiere. This is in sharp contrast with the German brands still pushing traditional mass-produced models, and it is considered to be the correction of the collective "aphasia" state of new energy vehicles at the Guangzhou Auto Show in China by Japanese manufacturers.



        The top three in Japan are all new energy and concept cars

        "There are almost no traditional mass-produced cars released by the top three in Japan. They are all new energy and concept cars." After visiting the entire Tokyo Motor Show vehicle exhibition hall, which has the same capacity as the two exhibition halls of the Beijing Auto Show, the characteristics of this Tokyo Auto Show are clearly highlighted. come out. Compared with the last auto show, the biggest change of this Tokyo Auto Show is the transfer of the main venue from the previous Chiba Makuhari International Convention and Exhibition Center to the Tokyo Big Sight International Exhibition Center, and the auto show will return to Tokyo after 24 years. Official information shows that there are 398 cars and 176 brands from 13 countries and regions, and Japanese local manufacturers are still the protagonists. At the auto show, a total of 52 models made the world premiere, of which 26 were passenger cars and most were concept models equipped with new hybrid and electric vehicle technologies. With the debut of these new energy concept models, Japanese car companies also officially announced the release of a new generation of new energy technology. Unlike Toyota and Honda’s emphasis on hybrid technology during the first generation of new energy exploration, it has entered the second generation of technology. Including plug-in, pure electric and other diversified new energy technologies going hand in hand has begun to become a clear route for Japanese cars.

       "I think there will be no more disputes over whether the future car is an electric car or an external plug-in hybrid electric vehicle. Because we will definitely need more than one car in the future." Toyoda Akio's point of view represents the commonality of Japanese car companies. Ideas. In order to emphasize the importance of the Japanese automobile industry on new energy technology, the auto show opened for the first time the "Smart Mobility CITY 2011" special hall exhibiting small environmentally friendly vehicles, including small and new energy brands of many brands including Mercedes-Benz Smart. The models are all exhibited here, and experimental programs such as the "smart community" aimed at solving the restrictions on the use of electric vehicles are also promoted. "After watching the Tokyo Motor Show, you will feel more clearly that Chinese car companies have fallen behind in new energy again." Industry insiders who have participated in the Tokyo Motor Show said that although since a few years ago, domestic experts in related industries have been It is emphasized that new energy vehicles are an opportunity, and Chinese auto companies will stand on the same starting line as global auto giants. However, facts have proved that the development of the automobile industry is continuous. After several years of trial and exploration, the multinational automobile giants have basically determined their technical routes. Whether it is BMW, GM, Toyota, or Honda, they have successively introduced more The mature second-generation new energy technology has truly entered the eve of mass production. However, the new energy "technical feast" presented by the local Japanese car companies has not eliminated the criticism of the "Tokyo Motor Show becoming more and more like a local auto show". As early as February this year, the Detroit Big Three (GM, Ford, Chrysler) announced that they would not participate in the Tokyo Motor Show. This is after 2009, the Detroit Big Three once again absent from the Tokyo Auto Show. In the current Tokyo Motor Show with 8 pavilions, Japanese companies basically accounted for 2/3 of the exhibitors.

       Toyota advertises "rebirth"

       "No matter how difficult the environment facing product manufacturing and how many obstacles there are in the way forward, we will always firmly believe in the potential power of product manufacturing." At the 42nd Tokyo Motor Show that opened on November 30, Toyota Motor President Akira Toyoda The man ended his passionate speech with this sentence. At the top of the central pillar in the Toyota exhibition area directly in front of him, the huge "Re BORN" announced the determination of Japanese car companies to regroup. At this time, the double blow caused by the decline in market share and the earthquake has not completely dissipated. The opportunity to see Akio Toyoda's passionate speech on "Reborn" was regarded by some insiders as one of the gains of the Tokyo Motor Show. In response to this, Akio Toyoda delivered a speech with the theme "Never Give Up" at the Tokyo Motor Show. Toyota also specially let Doraemon appear in its brand new corporate image advertisement. Toyoda said, "This Doraemon Will use excellent future tools to rescue friends from difficulties. I firmly believe that there must be a Doraemon on the scene of our product manufacturing." Honda released a batch of energy-saving cars  At the 42nd Tokyo Motor Show 2011 on November 30, Honda released a batch of energy-saving cars. Honda promised to reduce the carbon dioxide emissions of Honda products by 30% compared with 2000.

     At this auto show, Honda launched the EV-STER, a rear-wheel-drive electric double convertible sports car, which uses easy-to-handle dual steering rods and can reach a maximum range of 80 miles.

  Honda President Takanobu Ito pointed out that the biggest challenge the company faces is how to improve the energy efficiency of internal combustion engines powered by gasoline and diesel. He hopes to optimize gasoline and diesel engines and use transmissions (CTVs) to combine the two.

    In an interview at the Tokyo Motor Show today, Takanobu Ito said that the company is developing a hybrid engine suitable for medium to large cars.

  However, as Asia’s largest car manufacturer, Toyota Motor Corporation said yesterday that it plans to launch a plug-in Prius in Japan at the end of January next year, with a starting price of 3.2 million yen (approximately US$41,030). Toyota said that the new Prius-powered car will be very energy-efficient and is expected to travel 61 kilometers per liter. With the help of lithium-ion batteries, the cruising range can reach 26.4 kilometers, and the household electrical socket can be charged.

  Honda General Manager Sho Minekawa pointed out in October that Honda hopes that sales of hybrid vehicles can account for half of its annual sales in Japan by the end of March next year. Nissan's Nismo division has expanded significantly. Mainstream models plan to launch a high-performance version. Nismo is Nissan's motor sports division and also its high-performance branch. Nissan uses its just-released Juke Nismo concept car as a vane for Nismo's expansion and brand development. Nissan has announced its adjustment plan for a substantial expansion: the company plans to soon transform the performance of its mainstream models to expand its Nismo products. There will be many new Nismo adjusted models in the dealer's showroom.

  "The era for ordinary drivers to experience the passion and enjoyment when racing on the road has arrived. Our goal is to extend the driving passion promoted by Nismo to mainstream models. The Juke Nismo concept car will show everything we can do.", President of Nissan Motor Company And CEO Carlos Ghosn said at a press conference.

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